Countdown Campaign is Launched Celebrating Upcoming Release of Hikaru Utada's Greatest Hits Album Science Fiction

TOKYO, JAPAN – 14 March 2024 – To celebrate the upcoming release of Hikaru Utada's long-awaited first greatest hits album SCIENCE FICTION on 10 April, a special countdown campaign has been launched.

Experience a journey through Utada's musical evolution, from debut hit “Automatic” to early hits like “First Love” to later period highlights such as 2016's “Sakura Nagashi”. A total of 22 4K-enhanced music videos will be premiered daily on the artist's official YouTube channel (https://www.YouTube.com/@hikki) until the release of the latest album SCIENCE FICTION. Renowned Japanese music video director Wataru Takeishi has masterfully enhanced the videos, presenting Utada's past works with unparalleled clarity and visual fidelity using cutting-edge technology in 2024. Each video features the original sound source from its initial release, distinct from the upcoming album.

Additionally, digital zines for every song featured on SCIENCE FICTION will be released, complete with music video stills, cover arts and interviews related to each. The zines will be available on Utada's official social media platforms including Instagram, X (Twitter), and TikTok.

Furthermore, fans are invited to take part in a social media campaign. A “digital pop” image will be distributed on X (Twitter) by the @hikki_staff account, encouraging fans to share their stories about Hikaru Utada by responding to provided questions, “recommended songs” and “your story,” which will appear over the image. Among those who participate by posting their personalized digital pop image along with the hashtag #HikaruUtada25th, 100 lucky winners will be randomly selected via lottery to receive an exclusive SCIENCE FICTION travel mug. Join the campaign and share your favorite song and personal story!

4K Music Video YouTube Premiere Schedule
*All music videos will be premiered at 9:00 pm Japan Time

• 14 March (Thu) Wait & See (Risk): https://youtu.be/jWPs_orw2Dk
• 15 March (Fri) Movin' on without you: https://youtu.be/ltz6BX-dBaE
• 16 March (Sat) Prisoner Of Love: https://youtu.be/EHj3ljJvo5Y
• 17 March (Sun) Addicted To You: https://youtu.be/fZ7JyZyBjjY
• 19 March (Tue) For You@shibuya: https://youtu.be/cE6QBKp62aE
• 20 March (Wed) Can You Keep A Secret?: https://youtu.be/w4w6OTjV7so
• 21 March (Thu) Automatic: https://youtu.be/rJwLPcL2u3c
• 23 March (Sat) FINAL DISTANCE: https://youtu.be/UrxdeHn_E1k
• 24 March (Sun) Hikari: https://youtu.be/PFzQ3ZXBsbo
• 25 March (Mon) SAKURA Drops: https://youtu.be/V6PisCGexEU
• 26 March (Tue) DEEP RIVER: https://youtu.be/l-g0iwqyeZA
• 27 March (Wed) COLORS: https://youtu.be/04RQ6uLSf64
• 28 March (Thu) Dareka no Negai ga Kanau Koro: https://youtu.be/tWSY-5meT68
• 29 March (Fri) Be My Last: https://youtu.be/li2TjO2P-Pg
• 30 March (Sat) Passion: https://youtu.be/j01KLlxfoN4
• 31 March (Sun) Keep Tryin': https://youtu.be/fwo2O7f33C8
• 1 April (Mon) Flavor Of Life-Ballad Version: https://youtu.be/iX4FRMcV88Y
• 2 April (Tue) Time Limit: https://youtu.be/KHkZvsuhQU0
• 4 April (Thu) traveling: https://youtu.be/4j2ZJAgdrGE
• 5 April (Fri) Sakura Nagashi: https://youtu.be/5GUHzOvKG8g
• 6 April (Sat) HEART STATION: https://youtu.be/VccJi8eo-Vg
• 8 April (Mon) First Love: https://youtu.be/GcpsTmDO9k0

Album Information
Greatest Hits Album SCIENCE FICTION – to be released on 10 April 2024
https://utadahikaru.lnk.to/SCIENCEFICTION

Tour Information
HIKARU UTADA SCIENCE FICTION TOUR 2024 Official Website: https://live.hikaruutada-tour-official.com